Digital Content Producer

News for WAFB-TV
Baton Rouge, Louisiana

posted on February 26, 2017


job posting:

ID: 2017-6328 # of Openings: 1 Employment Status: Regular Part-Time Job Overview: WAFB.com is searching for a part-time Digital Content Producer to help with the department’s digital operations, primarily on evenings and weekends. The ideal candidate should have a strong journalism background as well as the ability to work collaboratively with editorial leaders. Duties include: • Execute and maintain news strategies and goals to provide competitive, 24/7 local digital content coverage. • Write and report breaking and developing news stories on WAFB.com desktop and mobile outputs, including social media channels. • Generate quality news, sports and entertainment content including written and video content, create graphic content and help enhance page views and user engagement. • Integrate digital content with broadcast coverage and communicate effectively with assignment desk, show producers and on-air reporters. • Manage video live streams and also create, edit and post video clips from newscasts and other raw feeds. • Track analytics, including desktop, mobile, app, video and social. • Work closely with all departments (including News, Sales and Marketing) in a collaborative manner to support their digital needs. • Conceptualize and create new digital content areas. • Troubleshoot any and all problems that may develop with station digital presences. • Other duties as assigned. Requirements: • Education: College degree in related field or equivalent experience required. • Experience: 1+ years of comprehensive digital media experience required. 1+ years of experience in digital media, journalism, broadcast or a closely related field. Skills/Abilities: • Must be able to meet deadlines, and react to breaking news. • Demonstrate solid news judgement. • Strong sense of initiative and focus on continuous learning. • Strong understanding of analytics for digital audience; Google Analytics a plus. • Working knowledge of online content management systems (Frankly experience a plus). • Strong communication skills, both verbal and written, journalism background with knowledge of the AP style, graphics skills, and a solid grasp of basic computer skills. • Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and Instagram) is strongly preferred. • Willingness to work flexible shifts, including weekends and holidays as needed.


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expires on 04/26/2017