Digital Sales Manager

Sales for WESH/WKCF-TV
Orlando-Daytona Beach-Melbourne, Florida

posted on February 26, 2017


job posting:

Job ID: 1962 Position Type: Full-Time/Regular Job Description WESH 2 and CW18, the Hearst-owned NBC and CW affiliates in Orlando, Florida are in search of a dynamic Digital Sales Manager to take our digital revenue initiatives to the next level. We are looking for a leader who will continue to foster a positive culture of success. The Digital Sales Manager will be responsible for directing all digital sales efforts for the Hearst Orlando sales teams of WESH 2 and CW18. Individual should be highly organized, able to coach a winning team, and have experience with digital pricing and inventory management. Hearst digital platforms offer a myriad of client opportunities, in-depth knowledge of each one is essential. The ability to maximize revenue opportunities within the local advertising community is a must. Client engagement is top priority. Must be able to direct creative and concentrated efforts in developmental business. The ability to work in a fast-paced environment, handle multiple challenges simultaneously, desire to work for the best media company in Orlando, and expectation to win, are must have values. Job Responsibilities: • Prepare and implement individual advertiser account strategy including revenue goals. • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals. • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting. • Consistently evaluate seller performance and provide feedback. • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines. • Respond to RFP requests; meet client deadlines. • Meet extensively with clients to develop/strengthen business relationships; drive client retention. • Develop/strengthen business relationships with key station vendors. • Support local sellers in sales presentations to multiple points of contact with client/agency personnel. • Develop and generate non-traditional revenue and new sales initiatives. • Manage various expense budgets related to digital initiatives. • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals. • Provide training to Local and National sellers. • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window. • Maintain current and accurate revenue forecasts by account. • Review and approve new insertion orders. • Prepare and present various reports. • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined. • Maintain current knowledge of HTV advertising regulations. • Communicate regularly with the General Sales Manager on all aspects of digital business. • Be agile in responding to dynamic business conditions and station business needs. Required Skills: • Strong formal and interpersonal communication skills. • Proficiency with Microsoft Office products. Proficiency with AdBook by FatTail, DFP, Google Analytics, and an understanding of Content Marketing. • Valid driver’s license and reliable automobile are required. Education: • College degree preferred Required Experience: • Have a complete understanding of current digital marketing strategies including synergist values with other media. • Understanding of pricing and inventory management principles. • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response. • Ability to prospect, meet with, and close business with new station clients. • Possess the skills to manage and supervise others. • Experience in inventory management through DFP. • Experience in managing programmatic ad solutions. • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore, Google Analytics, and Scarborough. • Experience in working with outside vendors. • Monthly, quarterly, and annual forecasting.


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expires on 04/27/2017