Job ID: 1962
Position Type: Full-Time/Regular
WESH 2 and CW18, the Hearst-owned NBC and CW affiliates in Orlando, Florida are in search of a dynamic Digital Sales Manager to take our digital revenue initiatives to the next level. We are looking for a leader who will continue to foster a positive culture of success. The Digital Sales Manager will be responsible for directing all digital sales efforts for the Hearst Orlando sales teams of WESH 2 and CW18. Individual should be highly organized, able to coach a winning team, and have experience with digital pricing and inventory management. Hearst digital platforms offer a myriad of client opportunities, in-depth knowledge of each one is essential. The ability to maximize revenue opportunities within the local advertising community is a must. Client engagement is top priority. Must be able to direct creative and concentrated efforts in developmental business. The ability to work in a fast-paced environment, handle multiple challenges simultaneously, desire to work for the best media company in Orlando, and expectation to win, are must have values.
Prepare and implement individual advertiser account strategy including revenue goals.
Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.
In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.
Consistently evaluate seller performance and provide feedback.
Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.
Respond to RFP requests; meet client deadlines.
Meet extensively with clients to develop/strengthen business relationships; drive client retention.
Develop/strengthen business relationships with key station vendors.
Support local sellers in sales presentations to multiple points of contact with client/agency personnel.
Develop and generate non-traditional revenue and new sales initiatives.
Manage various expense budgets related to digital initiatives.
Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.
Provide training to Local and National sellers.
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.
Maintain current and accurate revenue forecasts by account.
Review and approve new insertion orders.
Prepare and present various reports.
Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.
Maintain current knowledge of HTV advertising regulations.
Communicate regularly with the General Sales Manager on all aspects of digital business.
Be agile in responding to dynamic business conditions and station business needs.
Strong formal and interpersonal communication skills.
Proficiency with Microsoft Office products. Proficiency with AdBook by FatTail, DFP, Google Analytics, and an understanding of Content Marketing.
Valid drivers license and reliable automobile are required.
College degree preferred
Have a complete understanding of current digital marketing strategies including synergist values with other media.
Understanding of pricing and inventory management principles.
Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
Ability to prospect, meet with, and close business with new station clients.
Possess the skills to manage and supervise others.
Experience in inventory management through DFP.
Experience in managing programmatic ad solutions.
Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore, Google Analytics, and Scarborough.
Experience in working with outside vendors.
Monthly, quarterly, and annual forecasting.