Community Relations Manager
I. Job Summary | Major goals and objectives.
An experienced community relations professional will manage and develop station community service initiatives, support each stationís brand strategy and work with the stationís sales department to build incremental revenue.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
40% Develop, initiate and implement results driven community relations initiatives for both stations with a fresh eye on innovation and opportunities for collaboration internally and externally to grow the impact footprint of those programs.
10 % Identify, execute and manage station community sponsorships with a focus on measureable outcomes and deliverables both for the stations and clients/community partners.
20% Work directly with the News department on implementation of community relations initiatives to ensure campaigns are communicated seamlessly on air including overseeing content development when applicable.
15% Work with sales to drive incremental revenue of community initiatives.
15% Represent stations on community boards, committees and events during and after standard work hours.
Other duties and responsibilities as assigned
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
College degree in related field
Minimum (5) five yearsí experience in local community relations, special events & sales/marketing strongly preferred.
Media/television experience preferred.
Vast network of community and business leader contacts (CEO and Executive Director level).
Specific Knowledge, Skills and Abilities:
Leadership track record in project management.
Public relations and management experience.
Excellent communication skills with people at all levels to include writing ability.
Good business judgment.
Strong organizational skills and ability to multi-task on multiple projects at one time.
Knowledge of the non-profit sector.
Ability to build strong relationships internally/externally.
Self-starter and can work with changing priorities and tight deadlines.
Firm grasp of selling techniques and news standards.
Ability to attend and manage station-sponsored events outside of core work hours.
Working knowledge of Microsoft Excel, Word, Power Point, Facebook, Twitter and Instagram
% Travel Required (Approximate): 15% in city and state travel