Date Posted: 3/7/2017
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WKYC MEDIA - Cleveland, a TEGNA Company, has an exciting opportunity for an Account Executive to join our solution-focused, dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions through an integrated suite of media platforms, including television, digital, mobile and other emerging products.
This in-demand position requires an energetic and strategic entrepreneur who will champion WKYC MEDIA in the local market. As an Account Executive, you’ll use a consultative selling approach to build relationships with business and you’ll have a once-in-a-lifetime opportunity to sell a broad set of solutions from our extensive market-leading portfolio, such as:
Television commercial, advertorial and sponsorships
Search Engine Marketing (SEM), Pay-Per-Click (PPC)
Targeted Display Advertising (Banner Advertising)
Web Presence Optimization, including services for, Organic Search (SEO), -o- and Social Media
Marketing and Reputation Management
A wide range of business services, including Analytics
Roles and Responsibilities:
This position will be accountable for local television and digital revenue performance; working both strategically and tactically with other sales executives in the station and division.
This individual is responsible for driving new television and digital sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization.
This individual needs to be adept at creating innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.
The individual will network nationally, regionally, and locally to stay abreast of emerging media and digital trends, rates and product solutions.
Calls Welcomed, 216-344-3435
TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.