Digital Sales Marketing Producer

Marketing for WKYC
Cleveland-Akron, Ohio

posted on March 17, 2017


job posting:

DIGITAL SALES MARKETING PRODUCER AT TEGNA Date Posted: 3/4/2017 APPLY Not ready to Apply? JOB DESCRIPTION Are you a high energy, charismatic individual who can bring innovative ideas to the table? Do you enjoy working with businesses and helping their visions come to life? Then WKYC Channel 3 wants you! The Digital Marketing Sales Producer will serve as an evangelist for our clientís marketing and brand initiatives across all digital platforms. The ideal candidate will have experience in social media, video and graphic production from concept to implementation and analysis upon campaign completion. Responsibilities include: Working closely with clients to conceptualize and produce digital marketing campaigns. Script, produce, shoot, and edit video, motion graphics, or multimedia projects. Product still-photography, image retouching, and graphic design. Helping sales team strategize and develop creative approach in marketing client initiatives. Partnering with the digital support team to publish content through our fulfillment partnersí specifications. JOB REQUIREMENTS Required Skills: Excellent knowledge of the digital video online ecosystem including proven strategies on Facebook, YouTube, and other social platforms. Demonstrated proficiency in video and still production at all levels with a high degree of creative visual storytelling. Excellent verbal and written communication skills Proficiency in Adobe Creative Suite. Expertise in HTML email design Ability to multi-task and meet sometimes changing deadlines. Creating artwork and copy for digital and social media campaigns. Tracking success of social and digital marketing campaigns utilizing available analytics platforms. Additional Requirements: 1-3 years of experience in video/digital production at a media company, agency or relevant environment. Bachelorís degree in broadcasting, journalism, marketing or related field preferred. Great attitude and team player approach About TEGNA: TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com. TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


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expires on 05/13/2017