Integrated Digital Specialist
Administrative for WBOY
Clarksburg-Weston, West Virginia
posted on March 17, 2017
Integrated Digital Specialist - (3776)
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Job Title Integrated Digital Specialist
Education Bachelor's Degree
Career Level Experienced (Non-Manager)
Location Nexstar - WBOY - Clarksburg, WV 26301 US (Primary)
Job Type Full-time
As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the marketís subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstarís Tactive Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.
Digital marketing services sales lead and subject matter expert in your market
Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Establish, maintain and grow meaningful client relationships
Generate new digital marketing services business and grow business from existing clients
Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services
Conduct educational forums and/or seminars for clients
Be an effective partner with the market's sales team in generating synergy revenue
Consistently communicate with clients
Effective in "four-legged" call situations
Education: BA or BS in Business, Marketing, Advertising or Communications preferred
1+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and it's effective use for clients
Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Up to date on latest trends in digital marketing service industry
Resourceful, self-motivated and a skillful multi-tasker
Ability to manage account receivables for your book of business
Proficiency in Excel, PowerPoint and ability to become proficient on in-house sales systems
You must apply online to be considered for this position. Please go to: www.nexstar.tv to access all career opportunities for WBOY-TV and Nexstar Broadcasting Group, Inc.
WBOY-TV is an equal opportunity employer.
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expires on 05/13/2017