Research Director

Marketing for WKMG-TV
Orlando-Daytona Beach-Melbourne, Florida

posted on March 20, 2017


job posting:

WKMG-TV posts full-time position Posted: 7:11 AM, February 21, 2017Updated: 10:57 AM, February 21, 2017 The Research/Marketing Director is responsible for coordinating all aspects of measurement and research conducted on behalf of WKMG-TV. This position will take a leadership role in providing research-oriented direction and insights as WKMG continues to innovate in both the broadcast and digital media industry. The Research/Marketing Director will work with WKMG departments and play a key leadership role in utilizing research to grow and develop ideas for sales, news, marketing and promotions. The right candidate for this position will exhibit a curiosity for evolving research designs and methods to monetize assets for sales, news, marketing and promotions. RESPONSIBILITIES: • Serve as station expert on key methodological developments, initiatives and problem areas for all key measurement providers (including both Nielsen, ComScore, etc.). • Work with Graham Media Group VP Research Director, corporate and station digital team and all consulting partners to ensure all areas of station’s needs are being met. • Serve as a strategic liaison in coordinating, design and implementation of primary research projects for sales, news and creative services. • Concisely communicate our strengths and help sellers tell our story to existing and prospective clients. • Assist with the negotiation of and oversight of vendor contracts to ensure all obligations are being met on a regular and ongoing basis. • Endeavor to find new ways to use research to assist sales and achieve revenue goals for broadcast and digital. • Keep a keen strategic eye on future trends in the broadcast and digital space that can offer WKMG insights into revenue potential, as well as, potential pitfalls in measurement areas. • Take a leadership position at the station regarding industry related research matters; keeping in mind opinions on new initiatives, technologies and such need to be grounded in the best interests of WKMG and GMG. • Must have a valid driver’s license with a driving record acceptable to the Company. • Reports to General Sales Manager QUALIFICATIONS REQUIRED: • Enjoy public speaking and interacting with clients and industry professionals. • Demonstrated presentation skills in terms of showcasing research to both internal and external clients. • Must be highly organized with excellent written and oral communications skills. • In addition to extensive research background, sales and/or marketing experience with client interaction expected. • Creativity with PowerPoint to bring research to life in a customized sales deck for sellers and clients. • Exhibit a curiosity for evolving research designs and methods to monetize assets for sales and news. • Strong management and interpersonal skills, including problem solving, analytical abilities and training/development. • Must be pragmatic, collaborative, team-oriented leader with highly developed relationship-building skills, adept at both influencing change and consensus building. Qualified candidates must be curious, creative, intuitive and focused with an unquestioned reputation for integrity, trust and ethics. • Working experience as a Television, Cable, Network or Advertising Agency Research Director or similar related experience. • Thorough working knowledge of Nielsen ratings and methodology, Scarborough, Google Analytics, Comscore, One Domain and other related and necessary software tools strongly recommended. LOCATION OF POSITION: WKMG-TV 4466 JOHN YOUNG PARKWAY ORLANDO, FL 32804 WKMG-TV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WKMG-TV will comply with applicable state and local laws prohibiting employment discrimination.


want to apply for this job?


expires on 05/18/2017