Integrated Digital Specialist

Media Relations/PR for WIVB
Buffalo, New York

posted on March 29, 2017


job posting:

Integrated Digital Specialist News 4 Staff Published: March 14, 2017, 3:06 pm Updated: March 14, 2017, 3:33 pm As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the marketís subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Amplify, Nexstarís Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives. Responsibilities: Digital marketing services sales lead and subject matter expert in your market Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets Establish, maintain and grow meaningful client relationships Generate new digital marketing services business and grow business from existing clients Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services Conduct educational forums and/or seminars for clients Be an effective partner with the marketís sales team in generating synergy revenue Effective closer Consistently communicate with clients Effective in ďfour-leggedĒ call situations Requirements: Education: BA or BS in Business, Marketing, Advertising or Communications preferred Experience: 1+ years of digital marketing or media sales preferred Significant knowledge of the local digital marketing services product offering and itís effective use for clients. Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment Effective communication and client presentation skills Ability to interact with high-level decision makers Ability to execute in an organization through collaboration and a consultative process Excellent follow-up, strong organizational skills and attention to detail Proven ability to meet and exceed sales goals Up to date on latest trends in digital marketing service industry Resourceful, self-motivated and a skillful multi-tasker Ability to manage account receivables for your book of business Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems


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expires on 05/13/2017