Marketing Project Manager

job posting:

Create and/or spearhead Omni-screen marketing campaigns for advertisers, generating new and incremental streams of revenue and brand equity for the KRQE Media Group and significant ROI for its' advertisers. Event or “grass roots” marketing will be a critical element in many of the station campaigns. PRINCIPLE DUTIES & RESPONSIBILITIES Marketing Campaigns: with a direct report to the Director of Sales, will work closely with sales management, other departments; i.e. Creative Services, account executives and sales assistants in the strategic creation, execution and “proof of performance” of omni-screen marketing campaigns. New Business: Analyze Market data; examine company-wide “Best Practices” while trying to best target potential advertisers and categories of business that could represent new streams of revenue. Once targeted, go on at least (5) CNA calls p/week with AE's and/or sales management to move selling process forward with the goal of securing new clients to the station group. Promotions: Will work with clients and station personnel while strategically creating and/or monetizing promotions that include on-site retail or community involvement. In addition to generating revenue, the station’s brand equity is also paramount. NTR: Vendor and co-op campaigns are just one of many types of “Non-Traditional Revenue” campaigns that will be expected from this position. Locally-Produced Content: This position will help spearhead and execute marketing campaigns while generating revenue related to content produced by the station group. SPECIALIZED KNOWLEDGE/ SKILLS/ ABILITIES Proficient in Microsoft Office Knowledge of digital sales and marketing Knowledge of video production Strong writing and editing skills Strong Analytical skills; an ability to “put the dots together” Strong communication skills Leadership skills Team player Passion to win Great work ethic EDUCATION/ EXPERIENCE: Bachelor Degree in Marketing, Communications or Business preferred. At least 3 years of top performance related to marketing, sales, event marketing and promotions. WORK ENVIRONMENT/ MENTAL/ PHYSICAL REQUIREMENTS: High stress office environment with deadline pressures. Position will require day-to-day multi-tasking; while managing multiple projects simultaneously. The ability to change direction and priority based on market and internal factors is a mandatory skill set. NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned. Vacancy Type: Full Time Date Posted: 5/9/2017 Closing Date: 6/9/2017 State: New Mexico URL: http://www.krqe.com Experience: Refer to job description. Requirements: Refer to job description. ***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****

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