Audience Intelligence Analyst

Marketing for WLTV UNIVISION
Miami-Ft Lauderdale, Florida

posted on June 02, 2017


job posting:

REQUISITION ID: req1717 BUSINESS UNIT: Corporate JOB DESCRIPTION Univision seeks an intellectually curious and consultative Audience Intelligence Analyst to lead the collection, analysis, and communication of research for the brand. The Audience Intelligence Analyst will build partnerships with Univisionís management by providing internal clients with day-to-day, strategic and actionable insights and recommendations. The ideal candidate for this position will independently initiate projects in response to business challenges around content performance of the Univision portfolio. You should apply if: You are an analytical, tenacious and energetic individual interested in joining a fast-paced media environment that will challenge you and invest in your professional development. You want to build leadership skills beyond what you thought possible and work with some of the most talented professionals in media today. You possess strong research experience, find problem-solving exhilarating, are passionate about media, and by nature are highly collaborative and adaptable. Job Responsibilities Translate research into meaningful stories and actionable insights/recommendations. Create, update and analyze daily and weekly tracking reports for Programming Executives Effectively communicate content performance to the Audience Intelligence team and leadership to fully inform about programming and the competitive environment. Utilize a variety of syndicated and internal data sources to track the performance of Univisionís TV Shows. Build out and oversee the teamís day-to-day research infrastructure in collaboration with Univisionís Research Managers and Directors. Evaluate and recommend new research tools in partnership with the Research team. Collaborate with the broader research teams across Univision Communications to leverage best practices and familiarize the Univision News, Sports and Entertainment teams with research language, tools, and applications. This role will grow to be an authority in media and consumer trends among Univisionís core consumers. The position will also expand to represent research independently at inter-departmental meetings. MINIMUM QUALIFICATIONS 2+ years of experience in media or consumer research, or the academic equivalent Bachelorís degree required Fluency in Spanish and an in-depth knowledge of the Latino media landscape, particularly Spanish-language TV Advanced MS Excel user Familiarity with quantitative and qualitative research methodology a plus Meticulous work ethic, able to manage and negotiate multiple projects concurrently Demonstrated communication skills and excellent customer service Attention to detail. Fast learner and advanced problem solver, able to ďthink out of the boxĒ to develop soluti


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expires on 07/31/2017