The Director of Sales is a senior level leader who will report to the station General Manager and who will be responsible for all sales related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue. Primary responsibilities include leading a team of approximately 20 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result, must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.
The Director of Sales will:
Communicate effectively with the General Manager on all sales related activities
Drive revenue generation and create demand on multiple KSDK Media platforms.
Grow the stationís revenue share on KSDK-TV, KSDK.com and other digital platforms
Control and price inventory to meet and exceed budget goals.
Forecast and budget the TV spot and digital revenue of KSDK on a monthly and quarterly basis
Develop and implement sales projects that create spot demand and generate incremental revenue
Annually increase digital, enterprise and business development revenue for KSDK
Recruit, develop, and supervise the Sales Department
Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
Collaborate with others on ratings estimates and projections
Interface with TeleRep on all matters related to national revenue
Work with various department heads of KSDK on relevant activities
Provide top level station management with an accurate picture of KSDK revenue conditions at all times.
Represent KSDK in external sales and marketing related industry functions
Travel on a regular basis and attend sales related functions after business hours
Take full advantage of KSDK consultants and training protocols
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
St. Louis - 63101
Five or more years of television sales management. The ideal candidate should have experience in digital media
Candidates must be proficient in strategic and tactical thinking; have strong analytical, leadership, planning and budgeting skills; and possess the creative abilities to generate revenue outside of traditional sources
Must be able to work under pressure and prioritize goals for the department and the station
Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
Proficient with Microsoft Office Suite, NSI, Wide Orbit, and ComScore (formerly Rentrak)