Assistant Creative Services Director
Job Category:Promotion/Creative Services
Location:Louisville, KY US
WLKY-TV is seeking a highly motivated Assistant Creative Services Director. The qualified candidate is both creative and strategic—able to execute messaging that breaks apart from the pack while moving the station’s brand forward. We’re looking for someone with the experience to help lead a team of talented writer/producers. The Assistant Creative Services Director will be responsible for on-air, off-air, and digital promotion. Candidate will work closely with CSD in developing brand and marketing strategies for the station and multiple digital channels and internet properties including web and mobile apps. This is an opportunity to work for Hearst Television Inc., one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to grow as a marketing executive by gaining experience in a fast-paced and competitive environment, apply today.
Work closely with Creative Service Director implementing strategic based promotions.
Responsible for the execution of station promotion for on-air and digital.
Supervise creative team in brand, image and daily topical promotion.
Produce on and off-air promotions.
Special projects coordination & fulfillment.
Produce effective news & programming promotion.
Produce & post targeted social media marketing.
Manage inventory for daily on-air logs as directed and as needed.
Attend outside community functions or meetings.
Identify and implement strategies for increasing station brand awareness and resonance.
Execute on-point television and digital promotion.
Must have a winning attitude and a commitment to excellence and quality promotion.
Must have proven skills of collaborating with News staff and station personnel.
Photography, graphic, and post-production skills preferred.
Non-linear editing required; efficient in Adobe Creative Suite or similar application.
Must be a highly creative writer and conceptualizer; able to craft compelling messages based on station research to meet goals of growing an audience.
Excellent verbal communication & strong writing skills.
Detailed oriented & organized.
Excellent communication & interpersonal skills.
Valid driver’s license (hire is contingent on good driving record).
College degree in broadcast journalism, broadcast news, or related field. Or equivalent work experience.
A minimum of 5 years in station marketing/promotion/brand management.
Executing brand message across all media platforms.