General Sales Manager

job posting:

KELO-TV seeks a General Sales Manager. We are a dominant CBS affiliate, serving South Dakota, Southwest Minnesota, and Northwest Iowa. As the area’s leading station in news, information and entertainment programming, KELO-TV needs a visionary to lead our staff of experienced sales professionals to exceed revenue goals across multiple platforms. In addition to selling KELO, this position heads sales for KDLO, KPLO, KCLO, keloland.com, UTV, and the CW. General Summary: The ideal candidate will be a strong leader with successful broadcast sales management experience, not just in TV sales, but with digital platforms as well. The General Sales Manager will ensure goal achievement through planning, setting systems for success, arranging appropriate training and accountability for team members to generate positive results. Core Functions: • Reports directly to the General Manager, manages sales and digital managers, works collaboratively within the sales department and with other department heads. • Establishes ambitious, aggressive yet obtainable goals. • Manages inventory to maximize sales and meet objectives. • Establishes and manages effective programs to compensate, motivate, coach, appraise, train and hold managers and team members accountable for results. Responsibilities: • General Sales Manager is ultimately responsible for establishing budgets, forecasting, inventory pricing and control, developing and maintaining sales marketing strategies, with the overall goal of meeting and/or exceeding budget goals and turning in competitive market share performance on all platforms. • Position will determine goals and strategies for local, national, developmental business, digital sub-tier channels, Internet, Mobile and Social Media. • Must manage National Sales effort with help from national rep firm and local assistant. • Responsible for weekly forecasting and revisions. • Supervision of sales staff, local, and digital sales managers. • Builds client centric relationships within the advertising community to heighten KELO’s visibility as a good citizen. • Develops needed media strategy to get station clients more and new customers in order to maximize the most revenue for station and advertisers. • Coordinate positively with other departments to help further revenue goals for the station. • Reviews expenses and recommends plans for travel and entertainment. • Holds regular meetings with sales staff and makes sure communication of sales opportunities are well thought out and disseminated. Qualifications: • The right candidate has a get-it-done, driven, focused work ethic with a collegial, charismatic personality and a history of good decision-making. • Prefer a minimum of 5 years experience in broadcast television sales management, with a strong background in agency, local sales, internet, digital sales and related positions. • Experience in leading managers is preferred. • Must be an accomplished sales executive with proven success in delivering consistent and sustainable increases in revenue, market share and bottom-line profitability based on strong management. • Ideal candidate will be a strong negotiator, with experience in building deep-rooted relationships with the national and local buying community and be able to demonstrate a track record of developing incremental revenue above and beyond the RFP. • Strong understanding of television ratings and pricing tools. • Strong understanding of key performance metrics for internet and digital sales. • Computer literate with knowledge of various TV sales software systems. • College degree is a plus. • A valid driver’s license is required.

want to apply for this job?

• sign in to view contact information.


• not a member? join Job Bank today!