Multimedia Social Marketing Producer
The Multimedia Social Marketing
Producer is responsible for production of stations’ marketing messages for
social, digital and on air promos in Creative Services. Must be highly
creative, multi-task and able to work in a fast-paced environment. This position
motivates online users to seek out our news and programming and to engage users
to visit the station Facebook and website through station promotion. The MSMP must own and
maintain active Facebook, Twitter, Instagram and Snapchat accounts, at minimum. You will work both with and without
supervision of a manager to implement eye catching digital creative.
Essential Job Functions:
Conceptualize, write, shoot and
edit social media and digital messages to drive social users to the television
station. Ability to create captivating graphics to enhance the message.
Be an active participant in the collaborative and effective work environment
among all station departments. Ability to deliver in a fast-paced environment
from proposal to execution. Create a social media strategy to maximize
engagement and draw social users to our news to increase ratings.
Conceptualize, write, produce
and edit on air promos, including daily news topical, station and news image
spots as needed
Responsible for maintaining and
managing social media footage library, stills and graphics for use in social
media and digital applications.
Be able to learn from metrics
and adapt the strategy accordingly. Keep track of posts, engagement ads and TSR
analytics on a daily basis to determine success level.
10% Working knowledge of Meredith
rules for licensing of pictures, graphics & music use.
5% other duties as assigned
Nashville - 37067
Three or more years’ experience as a Multimedia Producer
writing, producing, shooting and editing advertising content, promotional
spots, image campaigns and/or branded content for television, cable, digital
and/or advertising agency or in a related industry.
Strong computer skills, specifically Microsoft Office Suite, word, excel and PowerPoint, Photoshop & Aftereffects. Good verbal and written communication skills. Excellent interpersonal and telephone skills. Ability to multi-task and handle pressure. Must possess strong organizational skills with the ability to problem solve and work independently.
Must have strong decision making skills –often on the spot.
Must be results orientated and meet tight deadlines.
Must be experienced with all aspects of social media.
We are always on the lookout for bright, creative talent to be part of the Meredith team. EOE Visit us today at: http://www.meredith.com/viewjobopenings
We are always on the lookout for bright, creative talent to be part of the Meredith team.
Visit us today at:
Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER