I. Job Summary | Major goals and objectives.
Meredith's Arizona television and digital properties, KTVK-3TV and KPHO-TV CBS5, are seeking an Account Executive to solicit new advertisers and increase share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, digital or other products and services to new and existing clients.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Achieve television and revenue goals set by the company for existing and developmental accounts. Sells advertising/digital and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertiserís marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, digital schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertiserís key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
Adheres to stationís credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelor's degree highly preferred, or equivalent work experience. Related sales/marketing courses and seminars helpful.
One to two years media sales (TV, radio, cable) experience preferred. Proven track record of sales accomplishments and development of successful sales presentations.
Specific Knowledge, Skills and Abilities:
Knowledge of strengths and weaknesses of competitive media preferred.
Strong sales skills; ability to create effective sales promotions; adaptable and effective negotiating skills.
Solid computer skills using Excel, Word, PowerPoint; knowledge of Nielsen, ComScore and Scarborough a plus.
Excellent organizational, multi-tasking and problem solving skills.
Ability to thrive in a team-oriented, competitive, fast-paced environment.
Good customer service skills and professional demeanor.
Self-starter who can work independently and adapt quickly to different selling situations.
Valid AZ driver's license is required.
% Travel Required (Approximate): 10-15%