Sent On: 9/20/2017
Subject: New Job listing from Springfield,MA
From: Kathy Stewart
WWLP-22News, has a full-time Digital Producer position available. The role of
the Digital Producer is primarily in leading the transition from broadcast
focused newsrooms to multi-platform newsrooms through active daily example;
providing training in methods, processes and tactics; as well as in
creating/editing origin content beyond that which is produced for on-air.
Chicopee - 01013
PRIOR EXPERIENCE OR TRAINING REQUIRED: Previous experience required: 1-2 yrs.
minimum; strong writing and storytelling skills, particularly knowledge of proper broadcast and print journalistic styles.
Applicant responsibilities include: producing compelling news stories on all WWLP digital
platforms, using sound news judgment to prioritize and manage simultaneous
assignments independently within an intense deadline-driven environment;
integrate compelling and creative text with still images, audio and video, and
links to relevant Internet resources. Repurpose and elaborate existing
broadcast content for online use; monitor trends through metrics and adjusting
coverage accordingly; use SEO techniques to produce stories that get noticed;
monitor viewer e-mail for important news tips and user-generated content;
coordinate live streaming events; posting and pulling information from social
media; coordinate with crews in the field to obtain information, video, and
images; regularly contact news sources for leads; train and mentor newsroom
staff to integrate digital best practices into their daily work; daily
oversight and quality control of the news content on all digital platforms,
including video/copy posts, live streams, email blasts, text and push alerts,
and social media interaction; attend news meetings to introduce innovative
content ideas intended to enrich on-air content for online. Serve as a conduit
for information on new station initiatives, editorial calendars, etc. Will have dual reporting to News Director and
Telephone: no calls please.
***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****