Job Title Manager I, Digital Media
Education Bachelor's Degree
Career Level Manager
Location Nexstar - WGMB - Baton Rouge, LA 70810 US (Primary)
Job Type Full-time
Nexstar Broadcasting Group / WGMB, BRProud.com and HYFN Local are in search of a dynamic Digital Media Manager. We are looking for an individual who will work with our Baton Rouge, LA team to continue to foster a positive culture of success. The Digital Media Manager is responsible for overseeing the day to day operation of BRProud.com, the BRPRoud.com App and the stationís social media channels.
A successful candidate will be an expert in local digital, have a solid understanding of the current digital marketplace, and be knowledgeable about how to effectively manage our digital assets to increase their reach.
The Digital Media Managerís responsibilities include:
Plans, develops, and maintains the organization's web presence.
Enters digital web orders and ensures all ads are trafficked properly.
Coordinates web and e-media projects for both internal and external audiences utilizing web, social media, new media, multimedia, video and print tools.
Consults and advises account executives, management, and news team on new technologies and developments in the digital space.
Designs graphics for internal use and client use (i.e. logos, static banners, flash banners, display ads).
Provides maintenance and page design for BRPRoud.com including the creation of web pages for both sales projects and news projects
Understands page formatting - layout, design, and tables.
Help promote internal products and client products by working with multiple departments including creative services.
Works in conjunction with creative services and news to grow the stationís web presence through a strong social media and web posting strategy.
Additional tasks as requested
Education and Experience:
Post-Secondary Education in Marketing, Web Design, Communications and/or Graphic Design
2-3 years of experience working in the field or related field
Portfolio of projects preferred
Skills and Abilities:
Skilled in Adobe Creative Suite: Dreamweaver, Photoshop, After Effects, Premier, Flash and Illustrator
Ability to be creative and can apply creativity to station projects and sales projects
Has a good design aesthetic and pays strict attention to detail
Ability to communicate with various departments and vendors
Ability to meet tight deadlines
Knowledge in Web Design
Knowledge of SEO, social media and digital marketing strategies
Video Editing experience a plus