Digital Sales and Marketing Manager

Sales for WSMV
Nashville, Tennessee

posted on January 19, 2018


job posting:

Position/Title: Digital Sales & Marketing Manager Details: Job Summary The Digital Sales/Marketing Manager reports to the General Sales Manager and focuses on supporting all aspects of advertising revenue derived from website, other interactive, mobile and emerging digital media properties related to WSMV. This position supports account executives and sales managers by monitoring pricing, inventory, third party revenue platforms and marketing collateral development. Essential Job Function 70% Digital Sales and Marketing Revenue Program Support – Lead digital sales and marketing revenue attainment in collaboration with station management and account executives. Monitor rate and ad placement exceptions for review with management. Coordinate with traffic and third party ad network partners to keep sellout rates high while allowing flexibility to optimize premium local campaigns. Assist with remnant strategy through direct sales channels, Ad exchanges, Ad Networks, and relevant vendors to ensure inventory is sold for the highest rate to the appropriate clients 20% Revenue Reporting and Forecasting – Oversee weekly, quarterly and annual revenue forecasts. Report revenue to General Sales Manager and collaborate with other station management to ensure department meets reporting/budgeting requirements. 10% Other duties as assigned Vacancy Type: Full Time Date Posted: 1/15/2018 Closing Date: 2/15/2018 City: Nashville - 37209 State: Tennessee Experience: Education: Bachelor’s degree in Business, Marketing, Communications or related, or equivalent work experience. Experience Position requires minimum three year’s experience in a results-driven digital sales/marketing or promotion role, including at least one year experience in a broadcasting station. Proven experience developing and administering digital marketing/promotion campaigns. osition/Title: Digital Sales & Marketing Manager Details: Job Summary The Digital Sales/Marketing Manager reports to the General Sales Manager and focuses on supporting all aspects of advertising revenue derived from website, other interactive, mobile and emerging digital media properties related to WSMV. This position supports account executives and sales managers by monitoring pricing, inventory, third party revenue platforms and marketing collateral development. Essential Job Function 70% Digital Sales and Marketing Revenue Program Support – Lead digital sales and marketing revenue attainment in collaboration with station management and account executives. Monitor rate and ad placement exceptions for review with management. Coordinate with traffic and third party ad network partners to keep sellout rates high while allowing flexibility to optimize premium local campaigns. Assist with remnant strategy through direct sales channels, Ad exchanges, Ad Networks, and relevant vendors to ensure inventory is sold for the highest rate to the appropriate clients 20% Revenue Reporting and Forecasting – Oversee weekly, quarterly and annual revenue forecasts. Report revenue to General Sales Manager and collaborate with other station management to ensure department meets reporting/budgeting requirements. 10% Other duties as assigned Vacancy Type: Full Time Date Posted: 1/15/2018 Closing Date: 2/15/2018 City: Nashville - 37209 State: Tennessee Experience: Education: Bachelor’s degree in Business, Marketing, Communications or related, or equivalent work experience. Experience Position requires minimum three year’s experience in a results-driven digital sales/marketing or promotion role, including at least one year experience in a broadcasting station. Proven experience developing and administering digital marketing/promotion campaigns. Requirements: Specific knowledge, skills and abilities: Excellent verbal and written communication skills, including well-developed presentation skills. Ability to work independently and/or in cooperation with a team or group. Ability to develop ideas and follow through with their completion. Ability to develop and maintain positive relationships with clients, vendors, and other station departments and staff. Ability to organize/prioritize tasks and handle multiple assignments while meeting deadlines in an environment subject to frequent changes and interruptions. Ability to distill reports from internet provider and consolidate/share with management. Solid working knowledge of digital media and social media. Proven computer skills utilizing Microsoft Office programs, including Excel, PowerPoint, Outlook, and Word. Contact: We are always on the lookout for bright, creative talent to be part of the Meredith team. Visit us today at: http://www.meredith.com/viewjobopenings Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER


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expires on 02/18/2018