Sales Research Analyst

Sales for E.W. Scripps Company
Detroit, Michigan

posted on February 06, 2018

job posting:

Position: Sales Research Analyst Company: E.W. Scripps Company Station(s): WMYD-TV Job Type: fulltime Hours: Compensation: / year Job Description: The Sales Research Analyst is responsible for analyzing and reporting data on location's performance on a daily, quarterly and annual basis. Key activities Download daily Nielsen overnight reports. Report to Nielsen changes to Program Schedule and lengths Interpret Nielsen statistics for research and presentation pieces for sales team. Assist sales team with presentations. Provide daily ratings analysis during sweeps periods. Maintain rolling averages during sweeps. Maintain Wide Orbit Media Sales, CMR, Scarborough and other research based computer programs. Assist Director of Sales with corporate reports and presentations. Provide assistance to all Department Heads with research information and interpretation Attend daily Sweeps Meetings when applicable. Create new and update older sales presentations. Update primetime, sports and specials schedules and ratings estimates. Project demographic ratings and estimates for new programs, sports and specials. Maintain sales and research e-walls for sales team. Assist with the quarterly sales strategy books. Provide overall Sales support including but not limited to: Order Entry, Preemptions, Billing Adjustments. Sales Spot Reports including but not limited to: Daily Inventory, Pre/Post Logs with distribution Assist and back up other sales assistants when necessary. Perform other duties as needed Skills & Abilities Working knowledge of personal computer operation is required; Additional required programs are Excel, Powerpoint and Microsoft Word. Preferred programs: Wide Orbit, Matrix, CMR, Scarborough, Nielsen Advantage and data systems. Demonstrate excellent written and verbal presentation skills Must be a well-organized, self-starter Must be able to work within a team environment. Excellent ability to analyze and interpret data from a variety of sources is essential. Must have Strong Powerpoint skills Benefits: paid time off, medical, dental, optical, life, short-term disability, long-term disability Education Required: BA degree in Marketing, Advertising or Research preferred. Media buying and/or TV audience research experience preferred. Experience Required: Extensive experience creating presentations Experience with Sales process and Sales Strategies Other Requirements: Date Available: 02/06/2018

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expires on 03/31/2018