The Account Executive at WSMV-TV solicits new advertisers and increases the share of business for existing advertisers. This individual achieves assigned revenue goals through the sale of airtime, internet or other products and services to new and existing clients.
Essential Job Functions:40% Sells advertising time and provides continuing service to advertising agencies and
direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisersí marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with
a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
40% Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity.
Makes presentation to advertisersí key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
10% Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
5% Adheres to stationsí credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
5% Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
Nashville - 37209
Minimum Qualifications and Job
of high school, or equivalent. College degree preferred.
Related sales/marketing courses and seminars helpful.
Minimum two years media sales (TV, radio, cable) background preferred;
other business-to-business outside sales considered.
Specific Knowledge, Skills and
Abilities: Full understanding of current TV ratings preferred. Understanding of share trends, psychographic research and programming philosophies and solid grasp of retail marketing concepts. Some knowledge of strengths and weaknesses
of competitive media. Strong sales skills; ability to create effective sales promotions. Good computer skills, problem solving skills and strong multi-tasking skills. Adaptable and effective negotiating skills. Valid driverís
We are always on the lookout for bright, creative talent to be part of the Meredith team.
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Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER