The job of Supervisor of Web and Social Media is to develop, enhance and support all aspects of the District’s website and social media platforms, and to ensure structural consistency among the District’s individual school web pages and social media through training and support.
DUTIES & RESPONSIBILITIES: (These duties are a representative sample; position assignments may vary.)
Monitors and maintains continuous web and social media services to all district locations for the purpose of ensuring appropriate standards and procedures are being followed.
Develops, posts and maintains the district-wide web page and other web pages as assigned for the purpose of effectively and efficiently disseminating information to district staff and the community.
Implements advertising and marketing strategies on social media.
Tracks analytics and develops databases regarding web and social media traffic.
Provides individualized and group training; conducts training workshops, and assists staff and school web authors in the development and implementation of web pages and grades online.
Create “how to” documents and user guidelines highlighting best practices.
Responds to web technology questions for the purpose of resolving problems.
Assists Public Information & Marketing Officer with crisis communications for the District and schools through various platforms.
Stays informed about the most current technology and digital communications strategies.
Assists Communications Department with photography and videography as needed.
Other duties as assigned.
EDUCATION & EXPERIENCE (positions in this class typically require):
Bachelor’s degree in information technology, computers, marketing preferred
3-5 years of experience in web design and development as well as content management systems (experience with Concrete is a plus!)
3-5 years’ experience working with HTML 5, CSS3 and Website CMS
Experience with Adobe Creative Suite products (Photoshop, Illustrator, Acrobat, Dreamweaver, Premiere and Lightroom/Bridge preferred)
Experience with photography and videography preferred, including knowledge of: digital cameras, EPS files and web graphics
LICENSING REQUIREMENTS (positions in this class typically require):
KNOWLEDGE (position requirements at entry):
Comprehensive knowledge of social media best practices
Comprehensive knowledge of web design & development and content management systems
Knowledge of graphics and audio/visual production, communication, and dissemination techniques and methods
SKILLS (position requirements at entry):
Excellent oral and written communication skills; communicates professionally
Excellent public relations skills
Ability to work independently and work toward critical deadlines
ABILITY (position requirements at entry):
Ability to communicate technical needs of development projects to IT staff
Works effectively under pressure on several projects at once and meet deadlines
Capable of working independently and across workgroups
Ability to talk people through application problems via the telephone and remote computer viewing
Ability to troubleshoot website and website CMS issues that arise
Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, finger dexterity, grasping, talking, hearing, seeing, and repetitive motions.
Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. The use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work.
The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.