Regional Digital Strategist - WXYZ

Sales for E. W. Scripps Company
Detroit, Michigan

posted on May 09, 2018


job posting:

Position: Regional Digital Strategist - WXYZ Company: E. W. Scripps Company Station(s): WXYZ-TV-TV Job Type: fulltime Hours: Compensation: / year Job Description: The Regional Digital Strategist will have responsibility to drive revenue growth by providing expert product knowledge, general sales expertise and campaign strategy/guidance. This role will provide regional support across multiple markets and be responsible for educating and guiding the local digital sales process with sales management in each region's respective markets. Key activities Drive digital market revenue by increasing digital product campaigns Provide guidance and training on selling designated products to include: SEO/SEM, Scripps Targeted Network (STN), etc. Provide campaign guidance and help develop strategy Generate and interpret analytics to determine digital sales campaign effectiveness Identify additional digital sales opportunities such as website development, etc. Monitor market trends and clients' industries to identify opportunities to increase market share Attend and participate in planning and training sessions Other duties as assigned Full understanding of digital portfolio of products Excellent presentation, public speaking, interpersonal and communication skills. Demonstrated record of success in a goal oriented, highly accountable sales environment Must have proven prospecting and closing capabilities Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions The ability to read, analyze, and interpret sales demographics to develop creative sales solutions Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers. Must have good organizational skills and ability to meet deadlines Benefits: medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off Education Required: Bachelor's degree in related discipline or equivalent experience 5+ years of sales experiences, closing business and managing clients Experience Required: 3+ years digital advertising sales experience Prefer experience in a sales leadership, advisory, or supervisory capacity Other Requirements: Date Available: 05/09/2018


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expires on 07/30/2018