Topical and Social Media Producer

job posting:

Position: Topical and Social Media Producer Company: E. W. Scripps Company Station(s): WXYZ-TV-TV Job Type: fulltime Hours: Compensation: / year Job Description: WXYZ is currently searching for a Topical and Social Media Producer. The ideal candidate is one who can attract viewers with innovative and inspired news spots, has their pulse on brand awareness, and leverages knowledge of the digital landscape to craft platform-specific messages that connect with target audiences. Key activities Write and produce daily evening (11pm newscast) topical news promotions Works closely with reporters and management staff on story development and promotional script ideas Produce unique and engaging promtional content for use on TV, radio, social media, digital platform, and print materials Collaborate with Creative Services team and Local Media team to prioritize, elevate, and execute WXYZ's promotional aesthetic in the community Analyze rundowns to coordinate the best on-air, social and digital marketing materials Provide analysis for digital audience engagement and review Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth Active role in the creative team responsible for non-promotional projects including, but not limited to, PSAs, station sponsored events, commercials, and sales and station presentation materials Work closely with affiliates to support programming on air and online Perform other duties as needed by management Skills & Abilities Adept in social media platforms Strong tease and copywriting skills Understanding of Nielsen rating sheets Working knowledge of current creative suite for product development Superb attention to detail, time management skills, and strong communication skills Knowledge of post production television editing suites, with emphasis on Adobe Creative Suite Experience working with camera, audio and light equipment Working knowledge of MAC systems Ability to work independently, manage competing priorities, and positively address obstacles Adept in social media platforms Able to work Monday through Friday, 2:30pm-11:00pm, with flexibility to work weekends and holidays as business needs dictate Benefits: medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off Education Required: Bachelors degree in Communications, Journalism, Marketing, or related field Experience Required: 1 - 3 years experience of writing or editing in local broadcast preferred At least two (2) years professional broadcasting marketing/promotions/creative services experiences required. Other Requirements: Must be able to lift up to 75 pounds Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required Able to work in a rapid, fast-paced, and deadline driven enviornment Date Available: 05/11/2018

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