Research Analyst
Sales for E. W. Scripps Company
Detroit, Michigan
posted on May 20, 2018
job posting: |
Position: Research Analyst Company: E. W. Scripps Company Station(s): WXYZ-TV-TV Job Type: fulltime Hours: Compensation: / year Job Description: The Research Analyst is responsible for analyzing and reporting data on location's performance on a daily, quarterly and annual basis. Key activities Download daily Nielsen overnight reports Report to Nielsen changes to Program Schedule and lengths Interpret Nielsen statistics for research and presentation pieces for sales team Assist sales team with presentations Provide daily ratings analysis during sweeps periods Maintain rolling averages during sweeps Maintain Wide Orbit Sales, CMR, Scarborough and other research based computer programs Assist Director of Sales with corporate reports and presentations Provide assistance to all Department Heads with research information and interpretation Attend daily Sweeps Meetings when applicable Create new and update older sales presentations Update primetime, sports and specials schedules and ratings estimates Project demographic ratings and estimates for new programs, sports and specials Maintain sales and research e-walls for sales team Assist with the quarterly sales strategy books Assist and back up other sales assistants when necessary Perform other duties as needed Education & Experience Skills & Abilities Working knowledge of personal computer operation is required; Additional required programs are Excel, Powerpoint and Microsoft Word. Preferred programs: Wide Orbit, Matrix Plus, One Domain, CMR, Scarborough, Neilson Advantage and data systems. Demostrate excellent written and verbal presentation skills Must be a well-organized, self-starter Must be able to work within a team environment. Excellent ability to analyze and interpret data from a variety of sources is essential. Benefits: medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off Education Required: BA degree in Marketing, Advertising or Research preferred. Experience Required: Media buying and/or TV audience research experience preferred. Other Requirements: Date Available: 05/15/2018 |
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