Marketing Director

Marketing for KYTV/KSPR
Springfield, Missouri

posted on July 09, 2018


job posting:

Education: • Bachelor Degree in communications, marketing or advertising preferred. Experience: • Broadcast management experience preferred • Experience as a television promotion producer required Essential Skills: • A high-energy, creative-minded person able to meet deadlines and work positively with other departments to successfully promote all network affiliate stations. • Planning of promotion campaigns (on-air and off), promotion production schedule, and promotional events is integral to the position. • Copywriting, video editing, and media placement skills critical. • Must be able to represent stations in public in a positive and professional manner. • Proficient knowledge of Adobe Creative Suite. • Videography and lighting skills helpful. • Experienced with digital and social media marketing. • Ability to communicate effectively is required. • Must represent company with professionalism and integrity. • Requires strong leadership skills. • Must have excellent problem solving skills, be highly organized, detail oriented, very conscientious and able to effectively lead by example. • Ability to work in a fast-paced environment with multiple tasks and deadlines. • Ability to get along with others and communicate effectively with employees at all levels of the organization. • Ability to work independently with minimal supervision, yet committed to team environment. • Must maintain a high level of confidentiality. Essential Functions: • Conceptualize and implement promotion/marketing campaigns for local affiliate stations. • Oversee production of station news image, TSR, topical, social media, programming, event promotion, as well as sales promotion and client advertising. • Serves on internal teams formed to develop station-sponsored programs and projects, plan and coordinate station-sponsored events. • Writes press releases as well as writes and edits Public Service Announcements as needed. • Provides assistance to non-profit organizations on how to work with the media. • Script on-air commercials. • Oversee promotion of local programming, both on and off air. • Creatively promote local station with image, programming, and sales promotion ideas. • Web maintenance as needed. • Responsible for supervising promotions producers. • Responsible for the graphic look of all stations and brand maintenance/continuity. • Responsible for purchasing all outside media. • Prepares departmental budget for both revenue and expenses. • Performs other duties as may be assigned. Working Conditions: • Sitting for extended periods of time required • Ability to lift and carry 10 – 25 lbs. for short distances. • While performing the duties of this position, the employee is required to walk, stand, use hands to finger, handle or feel; reach with hands and arms, climb or balance; stoop, kneel, crouch or crawl and talk and hear. Regularly required to sit or stand, reach, bend and move about the facility. • Work is performed in a controlled atmosphere. Some exposure to atmospheric conditions may be encountered. Licensing Requirements: • Must hold a valid Missouri driver’s license and be insurable. To Apply: www.gray.tv/applynow KYTV is an Equal Opportunity and Affirmative Action Employer All job offers are contingent upon passing a pre-employment drug screen and an acceptable driving record for driving positions. This job description does not necessarily contain all of the actual or essential duties of this position.


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expires on 08/08/2018