Topical & Social Media Producer

job posting:

Position: Topical & Social Media Producer Company: E. W. Scripps Company Station(s): WXYZ-TV-TV Job Type: fulltime Hours: Compensation: / year Job Description: WXYZ is currently searching for a Topical and Social Media Producer. The ideal candidate is one who can attract viewers with innovative and inspired news spots, has their pulse on brand awareness, and leverages knowledge of the digital landscape to craft platform-specific messages that connect with target audiences. Key activities Write and produce The Now and daily evening newscast (5pm, 6pm and 11pm) topical news promotions Works closely with reporters and management staff on story development and promotional script ideas Produce unique and engaging promotional content for use on TV, radio, social media, digital platform, and print materials Collaborate with Creative Services team and Local Media team to prioritize, elevate, and execute WXYZ's promotional aesthetic in the community Analyze rundowns to coordinate the best on-air, social and digital marketing materials Provide analysis for digital audience engagement and review Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth Active role in the creative team responsible for non-promotional projects including, but not limited to, PSAs, station sponsored events, commercials, and sales and station presentation materials Work closely with affiliates to support programming on air and online Perform other duties as needed by management Skills & Abilities Adept in social media platforms Strong tease and copywriting skills Understanding of Nielsen rating sheets Working knowledge of current creative suite for product development Superb attention to detail, time management skills, and strong communication skills Knowledge of post production television editing suites, with emphasis on Adobe Creative Suite Experience working with camera, audio and light equipment Working knowledge of MAC systems Ability to work independently, manage competing priorities, and positively address obstacles Adept in social media platforms Able to work Monday through Friday, 2:30pm-11:00pm, with flexibility to work weekends and holidays as business needs dictate Work environment Must be able to lift up to 75 pounds Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required Able to work in a rapid, fast-paced, and deadline driven enviroment About Scripps The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. With 33 television stations, Scripps is one of the nation's largest independent TV station owners. Scripps runs an expanding collection of local and national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including "Pickler & Ben," runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way." As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company. Benefits: medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off Education Required: Bachelors degree in Communications, Journalism, Marketing, or related field Experience Required: 1 - 3 years experience of writing or editing in local broadcast strongly preferred At least two (2) years professional broadcasting marketing/promotions/creative services experiences required. Other Requirements: Date Available: 10/13/2018

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