Digital Strategist

Sales for WTVF
Nashville, Tennessee

posted on February 27, 2019

job posting:

Digital Strategist Job Description • The Digital Strategist (DS) will have responsibility to drive revenue growth by providing expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Director of Sales. Key Activities: * Provide guidance, participate in product training for designated products which include but are not limited to: Display/Video/Social, Targeted Network Display/Pre-roll, Facebook, AdWords, SEO, OTT/CTV solutions, email, and contesting. * Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients. *Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations. *Conduct one-on-one meetings with account executives to review pacing, spending, etc.. * Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities. Other duties as assigned Knowledge, Skills and Abilities Education & Experience/Certifications * Bachelor’s degree in related discipline or equivalent experience * Three (3) to five (5) years sales experience, closing business and managing clients. * Prefer experience in a sales leadership, advisory, or supervisory capacity. * Experience in creating and successfully executing multi-faceted digital campaigns. * Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights. * Strong analytical skills and data driven thinking. * Demonstrated record of success in a goal oriented, highly accountable sales environment * Must have proven prospecting and closing capabilities. Skills & Abilities * Full understanding of entire digital portfolio of products * Successfully sell designated digital products * Ability to craft solutions quickly based on needs assessment * Excellent presentation, public speaking, interpersonal and communication skills. * Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions * The ability to read, analyze, and interpret sales demographics to develop creative sales solutions * Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations * Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers. * Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage. * Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook) * Must have good organizational skills and ability to meet deadlines Internal candidates please apply through WorkLife. External candidates apply at The E. W. Scripps Company is an equal opportunity employer.

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expires on 03/29/2019