Account Executive

Sales for WWLP-22News
Springfield-Holyoke, Massachusetts

posted on March 20, 2019

job posting:

Category: Sales Position/Title: Account Executive Details: WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Vacancy Type: Full Time Date Posted: 3/20/2019 Closing Date: 4/20/2019 City: Chicopee - 01013 State: Massachusetts Experience: Specialized Knowledge/Skills/Abilities: Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements. Strong oral, problem solving, communications, writing, negotiation and presentation skills. Must be well organized, display a professional demeanor, exude high energy and show attention to detail. Must be a confident, flexible, multi-tasker, and be able to work independently. Knowledge of Comscore ratings is helpful. EXPERIENCE REQUIRED: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred. Requirements: *Identify, develop, and expand existing and new client relationships & key accounts. * Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising. * Conduct research on target markets and trends, and adjusts sales strategy accordingly. * Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements. * Develop short and long range plans for revenue growth. * Negotiate advertising rates, create oral & written presentations; generate packages. * Monitor accounts receivables. * Research, analyze and monitor competitive media for new leads. Additional Information: EOE/Minorities/Females/Vet/Disability ***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****

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expires on 06/18/2019