Digital Strategist

Sales for E. W. Scripps Company
Detroit, Michigan

posted on March 29, 2019


job posting:

Position: Digital Strategist Company: E. W. Scripps Company Station(s): WXYZ-TV-TV Job Type: fulltime Hours: Compensation: / year Job Description: The Digital Strategist (DS) will have responsibility to drive revenue growth by providing expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Director of Sales. Key Activities: * Provide guidance, participate in product training for designated products which include but are not limited to: Display/Video/Social, Targeted Network Display/Pre-roll, Facebook, AdWords, SEO, OTT/CTV solutions, email, and contesting. * Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients. *Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations. *Conduct one-on-one meetings with account executives to review pacing, spending, etc.. * Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities. Other duties as assigned Knowledge, Skills and Abilities Benefits: medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off Education Required: Bachelorís degree in related discipline or equivalent experience Experience Required: * Three (3) to five (5) years sales experience, closing business and managing clients. * Prefer experience in a sales leadership, advisory, or supervisory capacity. * Experience in creating and successfully executing multi-faceted digital campaigns. * Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights. * Strong analytical skills and data driven thinking. * Demonstrated record of success in a goal oriented, highly accountable sales environment * Must have proven prospecting and closing capabilities. Other Requirements: Date Available: 03/23/2019


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expires on 04/30/2019