WSMV, a Meredith Corporation TV Station in Nashville, TN has opportunities for Account Executives. Our account executives solicit new advertisers and increase the share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services through new and existing clients. This position also serves as an important station representative within the local business community.
Nashville - 37209
Essential Job Functions:
40% Sells advertising time and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisersí marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
40% Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertisersí key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
10% Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
5% Adheres to stationsí credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
5% Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
Education: Completion of high school, or equivalent. College degree preferred.
Related sales/marketing courses and seminars helpful.
Experience: Minimum two years media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered.
Specific Knowledge, Skills and Abilities: Full understanding of current TV ratings preferred. Understanding of share trends, psychographic research and programming philosophies and solid grasp of retail marketing concepts. Some knowledge of strengths and weaknesses of competitive media. Strong sales skills; ability to create effective sales promotions. Good computer skills, problem solving skills and strong multi-tasking skills. Adaptable and effective negotiating skills. Valid driverís license.
We are always on the lookout for bright, creative talent to be part of the Meredith team.
Visit us today at:
Apply Online URL:
Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER