EP of Brand Promotions
I. Job Summary | Major goals and objectives.
The Executive Producer of Brand Promotions at Arizonaís Family CBS 5 & 3 TV (Meredith Corp.) works in partnership with the Marketing Director to:
Develop compelling multi-platform image campaigns that elevates the brand position of each television station.
Drive the social media tune-in stategy for each station (facebook topicals for targeted newscasts).
Collaborates with the News department to brainstorm and promote compelling content to drive tune-in to priority newscasts.
Assists with day-to-day operations of the department providing leadership among producers, mentoring producers on active language process writing and working with news producers on tease writing in targeted newscasts.
The Executive Producer of Brand Promotions will write, produce, and edit station promotions.
The Executive Producer of Brand Promotions also works closely with the Sales Department to ensure that the stationís NTR sales initiatves are brand compliment and executed seamlessly across multiple departments.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Writes, produces and edits multi-platform station promotion that effectively elevates each stationís brand as well as drive tune in to priority newscasts.
Develops and drives promotional social media strategy and content with a focus on tune-in to targeted newscasts.
Works closely with Sales Department on stationís NTR sales initiatives
Oversees log scheduling, wide orbit maintenance, coordinates with master control hub.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelorís degree in Advertising, Marketing or Broadcasting or equivalent training and/or experience highly preferred.
Four years in advertising, marketing or promotion, with at least two years as a senior level promotion producer.
Previous WideOrbit, iNews and Avid experience.
Specific Knowledge, Skills and Abilities:
Exceptional writing skills.
Ability to lead and manage people is preferred.
% Travel Required (Approximate): less than 5%
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees