I. Job Summary | Major goals and objectives.
The Marketing Manager at Arizona’s Family CBS 5 & 3TV (Meredith Corp.) creates, develops, implements, evaluates, utilizes and fulfills cross platform marketing initiatives in order to generate new and/or incremental revenue for the television station and digital properties. Work with Account Managers to provide customer solutions through an integrated suite of multi-media platforms to include KTVK, KPHO, azfamily.com, and our multiple advertising platforms and products. This includes both custom marketing plans for specific client needs, as well as station marketing initiatives in which clients participate. Will assume the client marketing leadership role for the station internally, as well as externally.
Marketing Manager works closely with the Account Managers, all station sales management, the national rep firm, the RNSDs and sales assistants. In addition, acts as the sales department liaison to other station departments and Meredith corporate personnel.
Marketing Manager must develop and maintain positive business relationships with clients and agencies on an on-going basis to benefit revenue generation in order to meet or exceed developmental goals and station revenue budgets. Must be able to present and sell ideas and concepts and close business.
Operating costs associated with all of the above must be kept within budget to insure required profit margins and ROI of projects and initiatives.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Formulate revenue generating business opportunities that build/maintain the station image and brand. Work with Account Managers to develop strategic marketing programs to respond to current business needs and identify new business opportunities, as well as develop Non-Traditional Revenue (NTR) programs for specific advertisers. Develop and write proposals for revenue generating marketing programs and added value promotions working closely with sales management, account managers and sales assistants.
Work with other station and corporate departments to execute above stated initiatives as well as other projects as assigned by the General Manager and Director of Sales. Effectively manage and communicate projects from conception to completion with a high level of organization. Acts as the liaison with various station departments for station initiatives that involve sales/clients. Handle all aspects of station contests (acquiring rules from legal, maintaining any database/contest entry requirements).
Continuously develop and maintain key relationships within the market.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelors degree in Marketing, Business Administration or similar preferred.
Experience preferred, with an emphasis on sales of sponsorships, events, and other marketing related programs. 3 years’ experience in television, digital or related media is preferred.
Specific Knowledge, Skills and Abilities:
Must be able to conceptualize marketing plans, write and develop clear and concise presentation materials. Must have a solid understanding of media platforms including television and digital. Must have strong organizational skills. Be an excellent communicator both written and oral. Must be able to present and close business. Strong presentation skills.
% Travel Required (Approximate): 15%
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees