Position: Integrated Account Executives
Company: E. W. Scripps Company
Station(s): WXYZ-TV-TV
Job Type: fulltime
Hours:
Compensation: / year
Job Description:
WXYZ-TV, the E.W. Scripps ABC station in Detroit, MI is now seeking two (2) full time Integrated Account Executives! The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.
KEY ACTIVITIES
•Sell Commercial and digital solutions to direct businesses and advertising agencies
•Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process
•Prepare and present marketing proposals utilizing qualitative and quantitative research
•Negotiate advertising rates and program ratings
•Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
•Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators
• Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals
•Perform other duties as needed or as directed by sales management
Benefits:
medical, dental, optical, life insurance, STD, LTD, 4011k, paid time off
Education Required:
Four-year college degree preferred
Experience Required:
SKILLS & ABILITIES
•Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics
•Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies
•Assembly, delivery and interpretation of monthly customer reports and campaign optimization
•Excellent verbal and written communication skills
•Strong time management and organization skills
•Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels
•Proven ability to build strong client relationships, including entertaining potential and existing clients
•Proficient with Microsoft Office
Other Requirements:
Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.
Date Available: Immediately
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