Social/Digital Marketing Manager
I. Job Summary | Major goals and objectives.
The Social/Digital Marketing Manager will be responsible to manage the workflow in concert with local digital and content teams and both creative groups to put out marketing content on each station’s on-air, app, website and all social media platforms, including Facebook, Twitter, Instagram, YouTube and Snap Chat. They will oversee research and strategies to maximize the potential of all station digital projects. This manager will work with both the Phoenix Creative Group and Nashville Creative group to identify best practices, new methods, big picture projects and outside media planning and performance tracking. Projects can include, but are not limited to, managing paid digital placement, topical promotion, network prime, specials and sports programming, local community initiatives and events, TSR promotion, Facebook LIVE and special social media and digital programs. They will also work with local newsrooms on daily topical promotion plus other duties as assigned.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Oversee production of marketing content on each station’s on-air, app, website and all social media platforms, including Facebook, Twitter, Instagram, YouTube and Snap Chat.
Coordinate digital ad placement and paid strategies and work with outsider agency in placing buys. Track performance and recommend adjustments to buying practices.
SMP will work with station and group management to identify and target key audiences through geofencing strategies and targeted paid campaigns and will also be responsible for providing monthly analytics.
Assist in the purchase of digital outside media buys and track the performance of the digital buys, as well as the creation of sponsored digital/social assets.
Work closely with News digital content creators and will be trained in their skill set to assist when needed.
Be proficient in the duties and responsibilities of other positions within MLM Creative Group
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
College degree in Broadcast Journalism, Digital Marketing, a comparable field, or the equivalent combination of education and experience is required.
Minimum of 5 years of experience as a digital content producer required, experience writing and editing for television station preferred.
Specific Knowledge, Skills and Abilities:
Must be active and knowledgeable on digital and social media platforms and have experience with identifying and targeting key audiences through geofencing strategies and targeted paid campaigns and ability providing monthly analytics and metrics.
% Travel Required (Approximate): <15%
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
Meredith Local Media Group. Meredith Corporation (NYSE: MDP; www.meredith.com), a leading media company for nearly 120 years, produces service journalism that engages audiences with essential, inspiring, and trusted content. Meredith reaches more than 190 million unduplicated American consumers every month, including nearly 95 percent of all U.S. women, across media platforms including digital, video, print, and broadcast television. Meredith’s Local Media Group includes 17 television stations reaching more than 10 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis, and Portland – and 14 in Top 60 markets. Meredith’s stations produce approximately 745 hours of local news and entertainment content each week and operate leading local digital destinations.