Digital Content Producer

News for E. W. Scripps Company
Detroit, Michigan

posted on February 11, 2021

job posting:

Position: Digital Content Producer Company: E. W. Scripps Company Station(s): WXYZ-TV-TV Job Type: fulltime Hours: Compensation: / year Job Description: WXYZ, the Scripps ABC Station in Detroit, MI is looking for an outstanding Digital Content Producer to organize, write script, and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. Responsible for creating compelling content that is aligned with and enhances the station's and/or Scripps brand. WHAT YOU WILL DO: Writes and edits content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows. Publishes and manages content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools. Produces digital video when assigned Assist in online coverage of major news event, breaking news and severe weather to ensure high quality consistent community coverage online. Build out special sections and site features to enhance coverage and increase user engagement. Updates and interacts with fans/followers on social media. Anchor/host content for digital platforms as assigned Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics. Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration. Optimizes the user experience by tracking live web metrics and user experience best practices. Applies SEO/metadata best practices to every piece of digital content. Develop enterprise and unique digital/social only content Work with other departments, including sales and marketing, as needed on-site and/or station initiatives that require content integration Optimizes the user experience by tracking live web metrics and user experience best practices. Shoot/Edits, or assists in shooting/editing, videos for digital platforms Benefits: medical, HSA, dental, optical, life insurance, STD, LTD, 401 k, paid time off Education Required: BS/BA in related discipline or commensurate experience. Experience Required: Generally 2-5 years of experience in related field. Experience with Content Management Systems, HTML, Audio Editing, Image Editing, CSS and Social Networking preferred Must have a strong desire to focus on web-based content. Must have basic HTML formatting skills and knowledge of how to FTP/publish web content. Must be creative, have good people skills and be able to handle deadline pressure and need to multi-task. Must have strong newspaper-style writing, editing and headline skills. Must have knowledge and experience with still-image photography using digital cameras/hand held video cameras. Must have working knowledge of how to use and update social media platforms. Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website. Basic video editing skills a plus. Other Requirements: Date Available: 2/10/2021

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expires on 03/31/2021