Digital Sales Planner

Sales for WKRN
Nashville, Tennessee

posted on March 08, 2021

job posting:

Category: Sales Position/Title: Digital Sales Planner Details: As a member of the WKRN Nashville / Nexstar sales team the Digital Sales Planner/Office Coordinator is responsible for spearheading digital implementation, campaign analysis, and campaign performance reporting to support digital marketing services revenue for the company. This person will achieve this by effectively scheduling, deploying, monitoring, analyzing and reporting digital campaigns with the objective of retaining business and finding ways to increase revenue on existing business. The ideal candidate will have experience interacting with digital marketing services products including, but not limited to, targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships. Additionally, this person will support the station by serving as the first point of contact for WKRN by answering the front desk phone and directing guests. The ideal candidate will have excellent customer service and communication skills. This role will report to the Digital Sales Manager, and will work closely with the multi-platform sales executives, digital marketing partners and other key business partners throughout the organization. Vacancy Type: Full Time Date Posted: 3/8/2021 Closing Date: 4/8/2021 City: Nashville - 37210 State: Tennessee Experience: • Manage all digital audience extension campaigns including implementation, deployment, and analytics • Analyze campaign performance and recommend optimization for performance • Work with multiple digital platforms for insertion, analytics and reporting • Work with sales executives to ensure client expectations are being met with the campaign elements • Create dynamic and visual reports that articulate the campaign performance • Consistently communicate with sales executives and managers • Become a digital platform expert in how each platform works and performs • Answer phones, greet and direct guests, receive packages at the front of the station • Other duties as assigned Requirements: • Bachelor’s degree in a related field preferred • Digital marketing, digital advertising or digital media planning experience is preferred • Knowledge of the local digital marketing services product offering is a plus • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment • Excellent written and verbal communication skills • Excellent follow-up, strong organizational skills and attention to detail • Up to date on latest trends in digital marketing service industry • Resourceful, self-motivated and a skilled multi-tasker • Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems • Experience in social media, Photoshop and Google Ad Manager are a plus Contact: Apply online at: Apply Online URL: Job Req #: 7639 ***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****

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expires on 05/07/2021