Account Executive, New Business Development

Sales for WGN-TV
Chicago, Illinois

posted on March 26, 2021


job posting:

WGN-TV is seeking an innovative sales leader with a zest for the broadcast /digital sales business. Duties/Responsibilities The ideal candidate will have the ability to take the market by storm. Responsible for growing WGN-TV’s advertiser list, developing new direct business revenue and growing WGN-TV’s market share through the sale of commercial television spots, specials, sports and digital assets at the highest attainable rates. Expected to develop and maintain a positive working relationship with clients and agencies through frequent contact in person or by telephone and to promote the station and sell available airtime and digital solutions. Prepare sales presentations to sell commercial airtime and digital solutions utilizing available in-house ratings research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time. Requirements/Skills -Minimum of two years buying/selling television/radio/Digital advertising in a major market is preferred but not mandatory. -Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue i.e.(digital, social etc.) -Requires analytical and technical skills to analyze the market, package, price and sell available airtime. -Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts. -Comfortable with Excel, PowerPoint a must; familiarity with Matrix, Wide Orbit a bonus. Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv. EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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expires on 09/27/2021