Digital Account Executive

Sales for WGN-TV
Chicago, Illinois

posted on September 01, 2021


job posting:

WGN-TV has all the tools to build thoughtful, effective, cross-platform advertising campaigns – we’re seeking a digital seller with a “sky’s-the-limit” attitude and an innate desire to win. Duties/Responsibilities The Digital Account Executive will be responsible for growing WGN-TV’s digital advertiser list, developing new digital revenue by leveraging WGN’s full suite of digital products - wgntv.com, Connected TV/OTT, Digital Marketing & Social Media services, web design, and more! The DAE is expected to develop and maintain a positive working relationship with clients through frequent contact in person, telephone and zoom. The successful candidate is entrepreneurial-minded with great attention to detail, a consultative seller with the ability to sell long-term, multi-platform digital marketing solutions. Creativity, initiative, and a firm grasp of “digital” are must-haves! Requirements/Skills -Minimum of two years buying/selling digital advertising in a major market is preferred but not mandatory. -Requires demonstrable knowledge of common digital platforms (Google, socials, streaming video, etc). -Requires analytical and technical skills to analyze campaign data -Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts. -Comfortable with Excel, PowerPoint a must; familiarity with Matrix, Wide Orbit a bonus. Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv. EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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expires on 10/01/2021