Local Sales Account Executive

job posting:

WTHI-TV is seeking an Experienced Local Account Executive to join our award-winning team. WTHI-TV is a small market station. We’re a dominant #1 station (on-air and online) with great resources and a long tradition of success. Essential Duties & Responsibilities: Includes the following (other duties may be assigned): • Expand local sales in the Terre Haute area by bringing new advertisers to the station, generating new leads, and selling digital advertising. • Develop client relationships, contact key accounts, handling clients at various stages in the sales cycle including account updates, weekly projections and forecast of future advertising. • Generate packages, negotiate advertising rates, create oral and written presentations and knowledge of Nielsen ratings is helpful. • Monitor accounts receivables of client base. • Establish and maintain good relationships with buyers and clients. • Develop short and long range plans for revenue growth. • Research, analyze, and monitor competitive media for new leads. Job Requirements: • Bachelor’s degree preferred with emphasis in Business/Marketing/Communications. • Sales related experience preferred. • Knowledge of all aspects of the television, broadcasting and internet industries. • Ability to calculate figures and amounts such as commissions, proportions and percentages. • Excellent public relations skills. Computer proficient. Ability to travel and work long hours. • Valid driver’s license and state mandated automobile insurance and an acceptable driving record are required.

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