Candidate should have a strong grasp of current digital marketing tools and strategies, and social media platforms; must be able to lead integrated digital marketing campaigns from concept to execution; The Digital Sales Manager will work with the digital and broadcast sales teams to generate revenue to meet and exceed goals.
Provide on-going training to broadcast and digital sales staff, assisting with calls, effective sales proposals and presentations, and building strong relationships within the community. Identify and create new digital opportunities that can significantly grow revenue; Manage online advertising inventory. Measure and report performance on a weekly/monthly basis and assess against goals (ROI/KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
The successful candidate should be highly proficient with Google Analytics, Facebook, Twitter, Excel. Experience with WO Traffic and Matrix a plus. In addition, we are looking for an entrepreneurial spirit that is willing to create and execute new ideas that will drive revenue. Must have the passion to train and develop salespeople in digital sales and have the desire to win in a fast-paced and competitive environment.
Minimum 3 years’ experience in media; solid knowledge of digital technology, including mobile and social media platforms. Proven leadership ability and successful experience directing and managing through others. A track record of independent thinking, reasoned analysis, and problem solving; ability to establish and balance priorities. Strong budgeting and projection abilities, demonstrating creative uses of available resources. Ability to build and maintain strong relationships; ability to meet tight deadlines and work well under pressure. 4-year college degree preferred; broadcast background a plus. EOE M/F/D/V ~ Background check required. Qualified applicants can apply online at www.nexstar.tv.