Digital Account Executive #12780
APPLY Indianapolis, IN
Area of Interest
WRTV, RTV6, the E.W. Scripps owned TV station in Indianapolis, IN is currently seeking a Digital Account Executive to advise local businesses and grow market share. We are looking for an enthusiastic media consultant who has the digital advertising knowledge and outside sales experience to make an impact in the market. This position demands a high level of activity and proven closing abilities.
Generate new business through prospecting, cold-calling, referrals, networking, and market research.
Develop digital revenue from both traditional and non-traditional advertisers.
Act as the subject matter expert/consultant on digital advertising solutions for clients.
Gain deep understanding of client's business through a thorough needs analysis.
Maintain a pipeline of potential clients.
Develop campaign proposals.
Develop strategic business plan to meet sales goals.
Attend and actively engage in training and planning sessions.
Prospecting, pre-call planning, needs analysis, selling and closing digital marketing solutions to direct businesses and advertising agencies.
Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using a consultative approach.
Prepare and present marketing proposals utilizing quantitative and qualitative metrics.
Effectively manage a sales funnel within the CRM, achieving appointment setting and presentation key performance indicators.
Build rapport with your clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals.
Assembly, delivery and interpretation of monthly customer reports and campaign optimization.
Excellent verbal and written communication skills.
Impeccable time management and organizational skills.
Excellent knowledge of digital marketing and understanding of consumer behavior across multiple media channels.
Proficient with Microsoft Office.
Education and Experience/Certifications:
Four-year college degree preferred
Minimum of 2 years proven sales success
We have a robust collection of digital offerings including, but not limited to, onsite and offsite display, video, SEO, and SEM. We are a Google Adwords SMB Premier Partner.
This position comes with strong benefits and an uncapped commission plan in addition to a base salary. We have a supportive and friendly culture with many growth opportunities.
If you are ready for a new adventure, please visit www.scripps.com/careers and express interest in requisition #10179.
The E.W. Scripps Company serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation's largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. When Scripps and the former Journal Communications merged their broadcast assets, they also spun off their respective newspapers, creating a new public company, Journal Media Group. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including mobile video news service Newsy and weather app developer WeatherSphere. Scripps also produces television shows including The List and The Now, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nation's largest, most successful and longest-running educational program, the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."