Auto req ID: 1091BR
In this role, you'll showcase your social media acumen, knowledge of sports coverage and digital journalism skills in a state-of-the-art newsroom in one ofAmerica’s great sports towns. As a Sports Social Media Producer in our New Orleans hub, you will join a six-person team covering our region using a variety of social media platforms. If you love to stay ahead of the latest social media trends, have the ambition to cover a story from every angle and with every possible tool, the willingness to support a newsroom while also engaging readers and growing communities, and are a strong creative thinker who aims to present you and your colleagues’ work in the best possible light, then consider joining the award-winning news team of NOLA.com | The Times-Picayune.
To be a good fit for the social media producer position, you will have:
Bachelor’s degree in Journalism, Communications or related field required
2 to 5 years of experience developing and executing sports social media strategies, including experience generating content specifically for social media
Prolific user of social media platforms including Facebook, Twitter, Snapchat, Instagram
Strong sports media background, ideally in roles at news media companies. An overall deep interest in local and national news
Excellent writing and proofreading skills
Substantial experience with social media and CMS enterprise such as SocialFlow, Bit.ly, CrowdTangle, Twitter Analytics and Facebook Insights
Photo and video editing skills including experience with Photoshop, Final Cut Pro or other editing platforms
The ability and desire to stay abreast of industry advances and to proactively consider new methods of reaching audiences.
Knowledge of competitors in the space.
Mastery of the latest SEO best practices
Demonstrated capability in capitalizing on high-value topics by engaging audiences in frequency and urgency
Strong team orientation, open to collaboration with social media teammates, sports reporters and editors, and the rest of the newsroom
Willingness to work weekends and nights as needed, as well as during breaking news events
Ability to work independently, including sometimes remotely, and to prioritize tasks
As the Sports Social Media Producer, you will continually be leveraging social media best practices, analytics and reader reaction to grow audience and engagement on a variety of accounts. You will be creating social media-based content that seeks to engage, excite and grow our readership. You will be tasked with brainstorming and creating opportunities for the New Orleans and south Louisiana community to contribute to our content collection. You will be asked to proactively monitor trends relative to social media optimization to inform tactics, adjusting course as needed to ensure the highest levels of success. You will closely monitor content from the newsroom and work with reporters and editors to promote and maximize a story’s impact on relevant social channels.
You will be based in a downtown newsroom but equipped with the tools that enable you to work remotely when necessary. Collaboration is a core value, so you must be able to work closely with your team, managers, reporters, photographers, videographers and digital operations staffers, and in doing so, to promote a company-wide spirit of innovation and collegiality.
Your normal work hours may include early mornings, nights and/or weekends, so schedule flexibility is key. At times you will be newsroom-based, but during events, press conferences or breaking news, you may be out in the field.
THE KEYS TO SUCCESS
To excel in this role, you must be a dynamic contributor and relentless competitor committed to using all of the tools at your disposal to produce and promote compelling digital content. You should be able to proactively identify important local and national stories and trends.
You must have a demonstrated social media and overall digital proficiency with experience creating content in multiple story formats. Because we are a digitally-focused newsroom that reports in real-time, you should be comfortable working in a fast-paced environment. You must be someone who excels under pressure and welcomes competition in the media marketplace. You should be equally comfortable working collaboratively and independently, whether contributing to a major newsroom-wide story with a team of reporters, editors, videographers and photographers or identifying content topics and trends in a self-directed environment.