LEAD GENERATION SPECIALIST

Sales for WWL-TV
New Orleans, Louisiana

posted on August 12, 2017


job posting:

JOB DESCRIPTION Purpose Tegna Local Louisiana, is seeking a lead generation specialist who will be responsible for generating a consistent weekly stream of new qualified prospects at the beginning stage of the sales pipeline for our account executive teams to pursue. This is an inside sales role that will support the sales efforts of a large New Orleans based sales organization tasked with growing new revenue from enterprise accounts. If you can answer yes to these questions, this job might be right for you: I love being on the phone with prospects and clients? I have the discipline to build a weekly sales activity plan and stick to it? I have strong business acumen and understand industry verticals/categories? I am endlessly curious about the businesses of clients and what drives their success? I would like to be a part of reshaping the way a media company operates? I like the intensity of a fast-moving environment? Responsibilities Meet with sales management quarterly to select business categories to pursue Develop list of prospects to pursue within targeted categories Generate new qualified prospects through outbound phone calls and email marketing campaigns and assign leads to appropriate account executives while ensuring proper follow up Assist the sales team with developing creative multimedia recommendations through research/insights to meet customerís expectations while utilizing our full suite of products and solutions Create sales presentations, one sheets and other related materials for sales teams to communicate TEGNA value proposition and ideas to clients Create/execute/monitor/track reporting on multimedia marketing campaigns and creative development Ongoing and ad hoc individual and team sales activity and client reporting Performance Tracking Incremental new appointments for Account Executives Increased new business development revenue Number of qualified appointments JOB REQUIREMENTS Requirements Bachelorís degree in related field 1-2 years of sales support, inside or outside sales experience Strong business and financial acumen Knowledge of integrated marketing campaigns Knowledge of digital solution sales and design, mobile advertising, SEO, SEM and social media platforms such as Facebook, LinkedIn, Twitter and YouTube Ability to multitask, manage multiple assignments and prioritize tasks in a fast paced, deadline driven and team oriented environment Strong written and communication skills Outgoing personality with outstanding phone mannerism with expertise at developing relationships Proficient in Microsoft Office programs Ė MS Word, Excel, Word, PowerPoint and Outlook Knowledge of Salesforce or other CRM software preferred


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expires on 10/11/2017