Director of Marketing

Marketing for UNIVISION WLTV 23
Miami-Ft Lauderdale, Florida

posted on August 26, 2017


job posting:

REQUISITION ID req1789 LOCATION Miami, FL BUSINESS UNIT Corporate JOB DESCRIPTION Are you a sports marketing professional with a passion for soccer? Then you may be a fit for an opportunity at Univision Deportes. Univision Deportes, UCIís Sports Division, is currently seeking a highly driven and creative individual for the position of Director, Marketing. In this position, the candidate will have ownership and responsibility for the Univision Deportes (UD) brand and its day-to-day management. This position will require permanent interaction with the UD Promotion, UD Media Planning and UD Art departments as well as with other internal and external stakeholders to ensure full alignment behind the UD brand vision and UCIís overarching marketing strategy. The position also entitles managing all off-air promotional efforts and working with external content providers and partners (e.g. leagues, federations and clubs) to leverage UDís association with such properties. This role requires strong strategic vision, excellent execution, team management and a high level of collaboration with other business units. Responsibilities: In conjunction with the VP of Marketing, establish the marketing strategy for the Univision Deportes brand. Manage the UD brand and related brand extensions with a full 360 degree approach (digital, social, ooh, radio, etc.). Serve as main day-to-day contact for internal stakeholders to ensure total alignment to support both Corporate and UD brands. Manage Univision Deportes Network off-air promotional plan (e.g. external media buys, strategic associations). Create strategies for content integrations across all UD content and platforms for sports programming. Develop property-specific marketing plans to support UD programming portfolio assets (e.g. MLS, Gold Cup, Liga MX). Manage consumer insights strategy, including internal and external assets (e.g. external agencies, acquiring syndicated studies). Oversee and develop events and long-term platforms for brand growth. Work closely with other internal departments such as Entertainment, News, Digital, Production and Corporate Communications to ensure a holistic approach to all marketing messaging and campaigns Develop plans to support UCI priorities via UD properties Staff to Manage = 1: Cross Promotion Coordinator, Univision Deportes MINIMUM QUALIFICATIONS Experience & Qualifications: Experience & Skills Five to seven years minimum experience in sports marketing field. Superior knowledge and familiarity of sports. Proficient in soccer landscape, particularly from Mexico and the US. Knowledge of the US Hispanic market Budget and resource management experience. Familiarity with standard broadcast/media terms and practices (optional). Writing and editing skills are essential. Project management Up to date with current trends and technologies. Strong communication, organizational and time management skills. Ability to manage and collaborate in teams. Ability to work under tight deadlines. Creative thinker and problem solver. Flexible with schedule and ability to travel. 4-year college degree in marketing or communications a plus. Software Proficient in MAC and PC. Microsoft Office (Word, Excel, PowerPoint) Language Fully bilingual (English and Spanish)


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expires on 10/24/2017