Education: Bachelor's Degree
Career Level: Manager
Location: Nexstar - WFLA - Tampa, FL 33606 US (Primary)
Job Type: Full-time
Job Description: Assist the Director of Marketing with the development and execution of both television stationís strategic plans. Oversee the scheduling and creative process of the staff promo producers. Responsible for ensuring all promotion efforts are well branded and meet station objectives. The Promotion manager will work with news to help establish sweep stories as well as work with local sales management to build revenue marketing opportunities. The PM works closely with the Art Director to create marketing materials. Other responsibilities include: writing and producing promos, managing work flow efficiency, budget support, staff development, broadcast logs, status reports and interpreting market research.
Strong management and leadership skills; creative writing; strong organizational skills, project management, and expense budgeting; ability to coach and mentor staff; strong computer skills; strong interpersonal skills.
Essential: 5 years as a TV Promotion Writer/Producer. 3 years experience in TV station management. Proven track record of developing promotional campaigns. Able to interpret and create action steps from market research. Familiarity with Wide Orbit Traffic system. Preferred: 7 years as a TV Promotion Writer/Producer. 5 years experience in TV station management. Major market TV station experience.